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Corporate Social Responsibility

C/B/2651. Proposal. Corporate social responsibility and company reputation

WORDS:
1200
DATE:
2010
PRICE:
19.99 GBP

The paper proposes research into the importance of corporate social responsibility (CSR) for the company reputation. The background of the CSR concept is provided, research objectives are formulated, literature is briefly reviewed on the theory of CSR and reputation risk, research philosophy and methodology are described suggesting a case study approach based on interviews and questionnaires. The structure of the dissertation is presented.

 

KEYWORDS: Proposal, CSR, corporate social responsibility, company reputation,

 
Other Papers On: Business Dissertations