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Corporate Social Responsibility
C/B/230. Strategic Business Environment of WM Morrison: ethical and corporate social responsibility towards company's stakeholders
- WORDS:
- 3500
- DATE:
- 2005
- PRICE:
- 39.99 GBP
This report gives a profile of the WM Morrison Supermarkets Plc, providing the analysis of their operations in the form of the SWOT framework. The author puts a great emphasis on the company's ethical and socially responsible practices towards business and towards their main groups of stakeholders. PEST analysis and Porter's Five Forces are also presented in appendices to give additional insights into the food retailing industry and the impact on Morrison's operations.
KEYWORDS: strategic, business, environment, wm, morrison, ethical, corporate, social, responsibility, towards, company, stakeholders,
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Received paper - it has helped point me in the right direction for my research.Martin














