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C/B/1993. Swire Beverages: Implementing CSR in China. Harvard Business School Case study analysis

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2400
DATE:
2009
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29.99 GBP

This paper present analysis of “Swire Beverages: Implementing CSR in China” case study by Marquis, Donovan and Chu. The aim of this report is to analyse and understand the challenges faced by Swire Beverages in developing and operating their CSR strategic management process in the context of contemporary Chinese and global beverage market. With Swire Beverage being the largest Coca-Cola bottler in China, this paper looks at the organisation’s corporate social responsibility when overseeing environmental, community, health and safety initiatives at the companies' nine bottling plants in China. The case considers organisational design decisions in setting up the committee to oversee the diverse CSR initiatives that occurred in the dispersed plant locations, and the ongoing work to better connect CSR activities to Swire Beverage's brand and business strategy. Furthermore, the Swire Beverage CSR team needed to balance the interests of important stakeholders such as the Coca-Cola company, and corporate parent John Swire and Sons. Finally, the case also illustrates some of the key challenges of implementing CSR programs in China, particularly the difficulty of finding suitable NGO partners. Additionally, an analysis of the company background is carried out with a problem statement and analysis finally identification an evaluation of alternatives and strategic recommendations.

 

KEYWORDS: Swire Beverages, Coca-Cola, China, Corporate Social Responsibility, CSR, Environmental Reporting, Harvard case study,

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