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Corporate Social Responsibility

C/B/1479. Corporate Social Responsibility in Toyota and McDonalds

WORDS:
2300
DATE:
2009
PRICE:
29.99 GBP

The paper looks at the role of Corporate Social Responsibility (CSR) policies in the performance of Toyota and McDonalds. HRM practices and marketing strategies of both companies are reviewed, the impact of CSR policies on the companies' corporate governance is examined.

 

KEYWORDS: McDonalds, Toyota, CSR, Corporate Governance, Ethics, Corporate Social Responsibility,

 
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