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Corporate Social Responsibility

C/B/1399. Corporate Social Responsibility and Problem of Childhood Obesity

WORDS:
2500
DATE:
2009
PRICE:
29.99 GBP

The paper addresses the problem of child obesity in the UK looking at it from the perspective of Corporate Social Responsibility (CSR), highlighting the benefits of CSR and analysing the position of McDonald's toward CSR. The need for forcing food manufacturers to use healthier ingredients in their products is discussed.

 

KEYWORDS: Corporate Social Responsibility, Childhood Obesity, McDonalds, Stakeholder,

 
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