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Corporate Identity

P/B/82. Dissertation. What benefits does the strong corporate identity bring to the organisations?

WORDS:: 8000
DATE:: 2003
PRICE:: 89.99 GBP

This dissertation looks at the concept of corporate identify and attempt to identify the ways in which strong corporate identify can help organisations. Strong literature review is supporter by qualitative research. Analysis of findings indicates that strong corporate identify has the strong impact upon sales, market share, corporate image and reputation as well as inter-organisational relations (e.g. employee performance and motivation).

KEYWORDS: dissertation, benefits, strong, corporate, identity, bring, organisations,

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