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Corporate Identity

P/B/218. Corporate Identity and Corporate Identity Management

WORDS:
2500
DATE:
2004
PRICE:
29.99 GBP

This paper introduces the concept of corporate identity, analyses Components Associated with Corporate Identity, discusses the Significance of Corporate Culture to Corporate Identity and evaluates The Identity Mix. Second section of the paper evaluates Corporate Identity Management and the role of Corporate Identity as a Strategic Management Tool

 

KEYWORDS: corporate, identity, corporate, identity, management,

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Received thanx great paper J.C.