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Corporate Identity

P/B/171. Corporate Identity

WORDS:
2500
DATE:
2004
PRICE:
29.99 GBP

This report analyses the important of corporate identity for the companies. It defines the term of corporate identity, outlines Dimensions of the Corporate Identity Construct, analyses Corporate Communications, examines the effect of Architecture and Location on the corporate identity and takes into account the issues of Corporate Visual Identity and Corporate Culture. Main challenges of Corporate Identity Management are explored.

 

KEYWORDS: corporate, identity,

 
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