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Corporate Identity
C/B/3972. Impact of corporate identity mix on corporate reputation
- WORDS:
- 1300
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper looks at the concepts of the corporate identity (CI) and corporate reputation (CR) examining their interrelation in the Nigerian electricity company UMEME that have recently changed their logo. The effects of the change are studied using the methods of primary research via a questionnaire. Conclusions are made about the corporate reputation of the company.
KEYWORDS: UMEME, corporate identity, corporate reputation,
Other Papers On: Corporate Identity
Other Papers On: UMEME
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