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Corporate Identity

C/B/3364. Examination of the way in which organisations attempt to influence personal identity

WORDS:
400
DATE:
2011
PRICE:
9.99 GBP

This paper aims to discuss the ways in which organisations attempt to influence personal identity. The way in which individuals have to mould their personalities to fit into the work environment is discussed. The paper then discusses Alvesson and Willmott’s (2002) model, which highlights the way in which identity may be regulated.

 

KEYWORDS: Personal identity, organisational identity, personality, Alvesson and Willmott’s (2002),

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Received paper - it has helped point me in the right direction for my research. Martin