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Corporate culture

S/B/544. How organisational culture stimulates innovation and creativity: case study of Pixar Animation Studios

WORDS:
3500
DATE:
2010
PRICE:
39.99 GBP

The paper looks at the concept of organisational culture (OC) reviewing theoretical approaches to OC and identifying the link between OC, innovation and creativity. A case study of OC in Pixar Animation Studios (Pixar) is conducted providing information about the background of the company, and discussing the ways in which OC encourages collective creativity and innovation in Pixar.

 

KEYWORDS: organisational culture, Pixar Animation Studios, innovation, creativity,

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