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Corporate culture

C/M/59. Literature review. ORGANISATIONAL CULTURE CHANGE AND CULTURE OF INNOVATION

WORDS:
4600
DATE:
2003
PRICE:
49.99 GBP

The aim of this report will be to develop knowledge about the issues of organisational culture change and innovation. Firstly organisational culture will be defined and elucidated. Secondly the concept of innovation will be raised. Lastly, culture of innovation will be explored and gaps in the knowledge will be elucidated. Further in this work large number of academic articles will be reviewed and analysed, outlining the ways in which organisation can change its culture onto more innovative one.

 

KEYWORDS: literature, review, organisational, culture, change, culture, innovation,

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