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Corporate culture

C/B/981. Managing cultural diversity by MNC

WORDS:
2700
DATE:
2008
PRICE:
29.99 GBP

The paper examines the concept of culture identifying the levels and components of organisational culture and focusing on the cross-cultural challenges in managing culturally diverse markets by MNC. The responses of the multinationals are analysed with the focus on standardization techniques. The dimensions and rationale of standardization are outlined.

 

KEYWORDS: cultural diversity, MNC, international, standardization,

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