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Corporate culture

C/B/90. How far 'corporate' culture should be understood as reflecting 'national' culture

WORDS:
2600
DATE:
2003
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29.99 GBP

The purpose of this report is to analyse how far corporate culture should be understood as reflecting national culture. To answer this question this paper will start from the analysis of corporate and national cultures which will be followed by the analysis of different views expressed by the scholars (e.g. Hofstede and others) in regards to the link between the corporate and national cultures. Secondly, culture of IKEA will be studies, outlining how international operations and Swedish origin has influenced the current corporate culture of the company. Lastly, factors which influence the extent to which national cultures affect the corporate cultures will be outlined and explained.

 

KEYWORDS: corporate, culture, understood, reflecting, national, culture,

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