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Corporate culture

C/B/1169. Drawing on relevant concepts and theories from the field of cross-cultural management, and on the material in the Dancom case, discuss the influence of national culture on organisational culture. What are the implications for establishing a Danc

WORDS:
2000
DATE:
2008
PRICE:
29.99 GBP

The paper examines the impact of national and organisational culture on the establishment of a Danish company Dancom in Russia. Hofstede's cultural dimensions are used including the power distance, uncertainty avoidance, individualism versus collectivism, masculinity versus femininity, and long-term versus short-term orientation. Theoretical underpinnings are applied to the experience of Dancom in Russia.

 

KEYWORDS: drawing, relevant, concepts, theories, field, cross-cultural, management, material, dancom, case, discuss, influence, national, culture, organisational, culture, implications, establishing, danc,

 
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