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Competitive Advantage
S/B/498. To what extent do major supermarkets use Corporate Social Responsibility (CSR) simply as a means of gaining competitive advantage?
- WORDS:
- 3300
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the emergence and development of the CSR concept addressing the issues of business ethics and arguing whether supermarkets include public interests into corporate decision-making. The CSR policies of UK supermarkets are reviewed with the focus on the 'Tesco in the Community' programme, Waitrose's 'Community Matters' campaign, etc.
KEYWORDS: extent, major, supermarkets, corporate, social, responsibility, csr, simply, means, gaining, competitive, advantage,
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