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Competitive Advantage

S/B/179. Literature review on Competitive Advantage (CA)

WORDS:
3000
DATE:
2005
PRICE:
39.99 GBP

The paper examines theoretical approaches to competitive advantage (CA) reviewing definitions of CA models, value-creating activities, support activities, cost leadership strategy, etc. The performance of EasyJet and RyanAir is analysed from the CA perspective.

 

KEYWORDS: Competitive advantage, EasyJet, Ryanair,

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