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Competitive Advantage

S/B/164. EASYJET: COMPETITIVE ADVANTAGE INVESTIGATION

WORDS:
4000
DATE:
2006
PRICE:
49.99 GBP

Through a deepen analysis of easyJet, its main competitor Ryanair and their environment, the objective of the report is to bring out the competitive advantages of easyJet. Afterward, it is shown how these competitive advantages are strong. The report reveals that its both main competitive advantages are the business positioning, and the service quality - brand image. Then, these ones are qualified as, important in short term for the first one, and capital for the second in a long term view. Finally, some recommendations are proposed. The recommendations about the business positioning are to keep this competitive advantage until a real changing within the industry. However one of the recommendations advises against the investment. The recommendations about the other competitive advantage are more about the ways to get 'Sticking consistency' and to link service quality to the brand image. Globally, the goal of this report provide the ways in order to bring out the competitive advantages of a company and finally to provide some recommendations about those.

 

KEYWORDS: Competitive advantage, swot, porter, Ryanair, brand image,

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Subject Catalogue

Keywords Tag Cloud

competitive advantage source innovation management discuss strategic dissertation knowledge strategy gaining role dell advantages proposal sustaining business study sustainable strategies uk cost porter provide om hr essential major relationship creating creation explain extent means resource information gain businesses international cola review spencer marks sources achieving supply chain critically easyjet successful blacks outline leisure marketing examples organisation quality approach low carriers csr responsibility social corporate dating supermarkets hunting selection firms forces people recruitment organizational model head search simply entrepreneurial employee ultimately factor exploitation notion pepsi branding investigation literature networks smes prime costs ca airline executive retail hardball options jc structure firm success keiretsu inter penney jcp enabler intelligence banking customer logistics comfort zone transport economic achieved planning link core succession workforce changing rival retailer competency based models specific nations adequately national view ideas five relational handheld computing computer knowing operating wal human systems corporation palm doing evaluate change past rise basis fall mart financial try appropriate child develop value motors location importance labour socially meant leadership maximization obtained company responsible multinational initiatives mounted debate competitiveness vs environment multicultural advice manage operations crugman dells ford contracts coca architecture developing innovations theories evaluation affects merger components system technology ba recent iberia proposed tqm industrial districts culture clusters arise c main samsung
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