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Competitive Advantage
P/B/817. Role of innovation in achieving competitive advantage
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper reports on the seminar devoted to the role of innovation in achieving competitive advantage. Definitions of both notions are given discussing Porter’s generic strategies and reviewing academic opinions about the correlation between market performance and product development, the risks involved in innovation and the approaches to risk mitigation.
KEYWORDS: role, innovation, achieving, competitive, advantage,
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