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Competitive Advantage

P/B/264. Dissertation. Innovation as the source of Competitive Advantage

WORDS:
16000
DATE:
2003
PRICE:
169.99 GBP

This dissertation aims to investigate how companies can gain competitive advantage through strategic and technological innovation. Analysis of the dissertation suggests that to gain competitive advantage companies must integrate innovation in their long-term strategy. This dissertation is only based on secondary research and does not contain the methodology chapter. Dissertation also refers to the case study of one company and stresses upon the findings derived.

 

KEYWORDS: dissertation, innovation, source, competitive, advantage,

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