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Competitive Advantage

C/M/2146. Relationship marketing and competitive advantage at Air France

WORDS:
1150
DATE:
2011
PRICE:
19.99 GBP

This paper focuses on relationship marketing at Air France, and begins by providing the background to the company. It aims to understand how relationship marketing can obtain competitive advantage. The following questions are answered: With whom does Air France have key relationships and what is the basis of that relationship? rnHow might a relationship marketing approach give Air France competitive advantage?

 

KEYWORDS: Relationship marketing, Air France, competitive advantage!,

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