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Competitive Advantage

C/B/4139. An examination of AirAsia's low cost advantage strategy

WORDS:
2750
DATE:
2011
PRICE:
29.99 GBP

This paper examines AirAsia, the worlds lowest cost airline. The paper begins by assessing the ways in which the company maintains their low cost advantage strategy. Investment in latest technologies, lean distribution systems, and low fixed costs are some of the methods assessed in relation to AirAsia’s cost advantage strategy. A PEST and Porters five forces analysis is then used to examine the external factiors that affect the airline. Based on the analysis, the paper then provides strategic options for AirAsia, some of which include CRM initiatives, campaign management, customer care, and business intelligence. The usefulness and appropriateness of the PEST and Porters five forces tools are evaluated in conclusion.

 

KEYWORDS: AirAsia, low cost airline, low cost advantage strategy, lean distribution systems, cost advantage strategy, PEST, Porters five forces, CRM, campaign management, customer care, business intelligence,

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