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C/B/2240. Proposal. Customer relationship management as strategic enabler to gain competitive intelligence and competitive advantage: case study of UK banking industry

WORDS:
1950
DATE:
2010
PRICE:
19.99 GBP

The paper offers a research proposal for the dissertation: ‘Customer relationship management as strategic enabler to gain competitive intelligence and competitive advantage: case study of UK banking industry’. The proposal includes the introduction to the theory of CRM, a brief overview of academic literature on the role of CRM in gaining competitive advantage, a description of research methodology, identification of prospective problems and research limitations, and a timescale of work at the dissertation.

 

KEYWORDS: Proposal, Customer relationship management, CRM, UK banking industry, strategic management, strategic marketing,

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I recieved the document. Delivery was prompt and literature very helpfull. Kirk