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Competitive Advantage
C/B/1203. Developing and Sustaining Competitive Advantage of Blacks Leisure Group
- WORDS:
- 2600
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the current position of Blacks Leisure Group, the UK leading retailer of outdoor sporting goods. Analysis is conducted to investigate the reasons behind the company's decline in sales and help to develop and sustain their competitive advantage. References are made to related concepts and theories, the SWOT and Intensive Growth models are used.
KEYWORDS: SWOT, Intensive Growth, Blacks Leisure Group, competitive advantage, core competence,
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Keywords Tag Cloud
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