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Competitive Advantage

C/B/1161. Competitive Advantage of Samsung

WORDS:
2200
DATE:
2008
PRICE:
29.99 GBP

The paper examines the competitive advantage that Samsung Electronics has achieved in the semiconductor industry since its entrance into the market in the 1970s. The paper looks at the origins, development and sustainability of the competitive advantage drawing on theory and practice. Suggestions are made about the ways for Samsung Electronics to cope with the new challenges posed by Chinese manufacturers who threaten to enter the semiconductor industry.

 

KEYWORDS: semiconductor industry, competitive advantage, Samsung,

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