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Competitive Advantage

C/B/1153. Quality, Innovation and sustainable competitive advantage

WORDS:
4700
DATE:
2008
PRICE:
49.99 GBP

The paper examines the sources of sustainable competitive advantage related to the use of the Information technology (IT) analysing the role of quality management and innovation in the company's success. The concept of sustainable competitive advantage is defined in the context of quality and innovation.

 

KEYWORDS: quality, innovation, sustainable, competitive, advantage,

 
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