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Competitive Advantage

C/B/1134. Competitive advantage of US low cost carriers

WORDS:
2000
DATE:
2008
PRICE:
29.99 GBP

The paper looks at the reasons behind a drop of profitability in the US airline industry during the 1990s. The policies of the Civil Aeronautics Board (CAB) are described, the effective competitive strategies of low cost carriers (LCC) SouthWest Airlines and JetBlue are discussed arguing why the subsidiaries of the legacy carriers were not able to compete with LCC. A course of action for the Delta Express and other legacy carriers is suggested.

 

KEYWORDS: SouthWest Airlines, JetBlue, Delta, LCC, low cost carriers, legacy carriers,

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