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Business Plans
C/B/4072. New venture plan for MANS car rental Ltd
- WORDS:
- 3550
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper focuses on MANS car rental, and aims to produce a new venture plan. The paper begins by outlining the venture plan, and follows with a discussion regarding the decision making process. The creative and research process behind the plan is reflected upon, and the paper then introduces the FACET model. The PESTEL and SWOT analysis tools are used to look at the general and competitive environment. The marketing strategy is discussed before conclusions are made.
KEYWORDS: MANS car rental, new venture plan, decision making process, FACET model, PESTEL, SWOT!,
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