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C/B/3750. The development of a new Internet Café in London

WORDS:
4800
DATE:
2011
PRICE:
49.99 GBP

This paper discusses the development of new businesses, namely an internet café in London. The paper begins by examining how market research can lead to unique selling points for a company, and this is done through use of PEST analysis. The paper then looks at the target market segment, and this is followed by a porter’s five forces and SWOT analysis. The paper then discusses the marketing and promotional mix, and follows with an examination of the financial proposal. A critical analysis of the risks for the internet café based on the findings is then examined.

 

KEYWORDS: Development of a new business, internet café, London, market research. Unique selling point, PEST, SWOT, Porter’s five forces, marketing mix, promotional mix,

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