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Business Plans
C/B/2056. Strategic analysis and business plan for Real Cool Bicycles
- WORDS:
- 3400
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper reports on the development of a business strategy for 2009-2014 for a bicycle manufacturing company Real Cool Bicycles (RCB). The business plan is developed on the basis of the company’s marketing audit and strategic analysis along the lines of PESTEL, SWOT, Ansoff, Porter’s five forces, and product portfolio models. The business plan outlines RCB mission and organisational competences, business objectives, business strategy, implementation plan, performance monitoring and performance evaluation techniques.
KEYWORDS: Real Cool Bicycles, RCB, business plan, strategic analysis, marketing audit, performance monitoring, performance evaluation, SWOT, PESTEL, Ansoff, Porter’s five forces, product portfolio analysis,
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