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C/PS/107. Importance of scientific method in psychology and business

WORDS:
1500
DATE:
2008
PRICE:
19.99 GBP

The paper looks at the application of scientific methods for business purposes examining scientific procedures used to validate tests and assessments. The use of questionnaires in marketing and personality assessments for the selection of potential employees is discussed pointing out that many factors involved in commerce are based in human psychology.

 

KEYWORDS: Validity, tests, questionnaires, assessment, reliability, scientific,

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