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Business Issues

C/B/3301. Business model interpretation: seven domains of business opportunity

WORDS:
1900
DATE:
2010
PRICE:
19.99 GBP

The paper looks at the concept of business model (BM) providing its definition and examining the key elements of a successful BM. The ‘seven domains’ model proposed by Mullins and Porter’s ‘five forces’ model are reviewed and applied to the evaluation of business opportunities at macro and micro levels.

 

KEYWORDS: Business model, seven domains, business opportunity, Porter’s five forces,

 
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