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Business Issues
C/B/1355. Environmental scanning
- WORDS:
- 1600
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper identifies the value of environmental scanning providing a framework for scanning the internal and external environment of organizations and reviewing the benefits of this framework. Comparison is drawn between the frameworks for companies of different size and scale. Industrial examples, mainly from the automotive industry, are considered.
KEYWORDS: environmental, scanning,
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