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C/B/1109. Fred UK Ltd
- WORDS:
- 1500
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper reports on Fred Ltd, a UK tennis equipment and clothing company founded by Fred Terry, a professional tennis player. The issues of the company's strategic planning, strategic positioning and strategic direction are addressed.
KEYWORDS: Strategies, Fred Ltd, BCG, Planning, Positioning, Direction,
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