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Business ethics

P/B/757. Boycotting: history, theory and Coca Cola case study

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper examines the impacts of boycotting Coca Cola products through websites. The background of Coca Cola is reviewed, the history of boycotts is related, their key characteristics are outlined, their effectiveness is evaluated. The reasons behind the boycott of Coca-Cola are identified suggesting protective strategies to be adopted by organisations against boycotts.

 

KEYWORDS: Boycott, Coca Cola,

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