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Business ethics

C/B/2159. Market research ethics: theory and case study

WORDS:
1550
DATE:
2010
PRICE:
19.99 GBP

The paper addresses the issues of business ethics faced by a project manager with regard to the relationship between the customers and suppliers in a market research organisation. Theories of dealing with ethical dilemmas are reviewed including deontological approach, utilitarian approach, ESOMAR code, etc. Recommendations to the project manager are suggested.

 

KEYWORDS: Business ethics, deontology, ethical dilemma, utilitarian,

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