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Business ethics

C/B/1721. K-Mart Bankruptcy

WORDS:
910
DATE:
2009
PRICE:
9.99 GBP

The paper looks at the business and media images of K-mart, the US retail giant, examining the causes of the company’s bankruptcy and discussing their decision to sell guns and ammunition, the negative impact of their campaign “Dare to Compare”, ineffective competition strategies against Wal-Mart and Target, etc.

 

KEYWORDS: K-Mart, bankruptcy, media, US retailers,

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