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C/B/46 The Business Environment: SCANIA

WORDS:

1800

DATE:

2003

PRICE:

19.99 GBP

Conclusion: The purpose of this report was to analyse Scania case study and answer the questions through the usage of the external materials. This report revealed that Scania actually enjoys number of benefits from conducting their environmental activities. They include good reputation of the company, reduction in taxes payable for toxic waste and ability to create innovations and technological changes. Road transport was found to be the most sound, from ecological point of view, form of transport and the advice was given for the governments to increase the price of road transport in order to reduce the pollution. Various stakeholders of Scania were identified, and their powers and interests were assessed. The conclusion was drawn, that Scania needs to satisfy their stakeholders in order to be successful, however the balance between stakeholders' expectations and company's profitability should be found. Several evidences also suggested that Scania is seriously addressing the issues of corporate social responsibility and sustainability towards their stakeholders and general public. Process of innovation and technological change is also important for the truck industry because companies are competing on the basis of innovations and changes according to the demand. Scania is successfully implementing this strategy, preparing the base for the future developments.

KEYWORDS: business, environment, scania,