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Analysis of Resources

P/M/532. Benefits of resource-based strategic management

WORDS:
4000
DATE:
2005
PRICE:
49.99 GBP

The paper reviews the development of strategic management focusing on the resource based approach. Present-day business environment is described, stretching on organisation resources and competence is considered as the best strategy. Examples of companies successful use of innovation, integration of skills, investment in brands, etc. are given.

 

KEYWORDS: benefits, resource-based, strategic, management,

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