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Analysis of Resources

C/OM/293. Innovation within the Bank of Cyprus Group

WORDS:
3550
DATE:
2010
PRICE:
39.99 GBP

This paper examines innovation within the Bank of Cyprus group, and begins by providing an overview of the company. The first section of the paper examines innovation at the bank, and provides an overview of organisational innovation. The paper examines two theories relation to innovation, Rogers’ innovation process and the four dimensions of innovation. Research and development is discussed in relation to the development of new products and of new ways to get information to customers. The ways in which their innovation techniques have been achieved are highlighted, and the section also examines corporate strategy and management orientation. The next section provides recommendations for the firm using the resource based theory. The paper explains the theory, and discusses the Banks resources and capabilities. Recommendations are made regarding the improvement of innovation at the bank.

 

KEYWORDS: Innovation, Bank of Cyprus group, organisational innovation, Rogers’ innovation process, four dimensions of innovation, Research and development, corporate strategy, management orientation, resource based theory, resources and capabilities,

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