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Investment Appraisals

C/F/696. Summertime Blues: Investment in New Product Launch

WORDS:
3900
ADD-ONS:
Spreadsheet
DATE:
2010
PRICE:
39.99 GBP

The paper reports on the Scottish manufacturer of musical equipment Summertime Blues assessing the profitability of the investment into the launch of a new guitar model. An optimistic and a pessimistic scenarios are considered making recommendations about the best choice of the product manufacturing. The methods of financial valuation of the investment project are discussed on the basis of related theory identifying external and internal factors that influence the project implementation.

 

KEYWORDS: Summertime Blues, new product, financial valuation, investment appraisal,

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