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Foreign Exchange Market

C/B/1797. Internationalisation and Modes of Entry into New Markets

WORDS:
1000
DATE:
2009
PRICE:
19.99 GBP

The paper examines the importance of choosing the right modes of entry into new markets by firms that are considering internationalisation strategy. The rationale behind choosing an appropriate entry mode is considered, the issues faced by the management in making the decision are addressed.

 

KEYWORDS: Market Entry Mode, Internationalisation, Strategic Management, Globalisation,

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