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C/M/790. Role of customer relationship management (CRM) in financial services delivery
- WORDS:
- 2000
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper considers the role of customer relationship management (CRM) in financial services delivery examining the features of customer relationships in e-business and the ways of creating shareholder value through traditional CRM and Internet CRM. Financial costs and managerial issues of CRM are considered.
KEYWORDS: Customer, financial services, service management, relationship marketing, CRM,
Other Papers On: Financial Services
Other Papers On: Customer Relationship Management (CRM)
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