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C/M/1990. Review of article “How consumers choose a financial institution: decision making criteria and heuristics” by Lee and Marlow
- WORDS:
- 578
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper offers a review of the article “How consumers choose a financial institution: decision making criteria and heuristics” by Jinkook Lee and Julia Marlow. The purpose and the methodology of the article are explained, its significance for the study of consumer behaviour towards the choice of financial institutions is evaluated. The paper has no reference list.
KEYWORDS: Review, How consumers choose a financial institution, decision making criteria and heuristics, Lee and Marlow,
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