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C/M/1021. Strategy of Recent Marketing Innovation in Financial Services Industry

WORDS:
3200
DATE:
2009
PRICE:
39.99 GBP

The paper examines the success and business development of the financial services industry using ING Direct UK as a case study and discussing their recent successful marketing innovation. The company's marketing strategy is evaluated along the lines of the marketing mix model and Porter's generic strategy model.

 

KEYWORDS: ING, Porters generic strategy, growth, screening matrix, marketing mix, financial se,

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Other Papers On: Porter's Generic Strategies
Other Papers On: ING Direct
Other Papers On: Financial Services
Other Papers On: Marketing Mix
Other Papers On: Marketing and Advertising Strategy

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