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C/M/1021. Strategy of Recent Marketing Innovation in Financial Services Industry
- WORDS:
- 3200
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the success and business development of the financial services industry using ING Direct UK as a case study and discussing their recent successful marketing innovation. The company's marketing strategy is evaluated along the lines of the marketing mix model and Porter's generic strategy model.
KEYWORDS: ING, Porters generic strategy, growth, screening matrix, marketing mix, financial se,
Other Papers On: Porter's Generic Strategies
Other Papers On: ING Direct
Other Papers On: Financial Services
Other Papers On: Marketing Mix
Other Papers On: Marketing and Advertising Strategy
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