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Financial Services
C/F/834. ABC Bank's project of online mortgage lending: strategic and marketing analysis
- WORDS:
- 2600
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the online mortgage lending product proposed by ABC Bank conducting PESTEL and SWOT analysis of the bank, identifying the target market for the product, presenting the company’s competitors analysis, developing ABC marketing strategy along the lines of the marketing mix model, presenting a financial breakdown of marketing and advertising, and estimating the bank’s revenue for the next three years.
KEYWORDS: Strategic analysis, marketing analysis, ABC Bank, online mortgage lending, PESTEL, SWOT, competitor analysis, marketing mix,
Other Papers On: ABC Bank
Other Papers On: Financial Services
Other Papers On: Strategic Marketing Analysis
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