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Financial Services
C/F/261. Global Financial Services: Citigroup
- WORDS:
- 4100
- DATE:
- 2007
- PRICE:
- 49.99 GBP
The paper reports on global financial services looking at the competencies and dynamic capabilities of the former Citigroup CEO who led the company through a transformational change, examining the current developments within Citigroup and the future strategic direction of the company until 2010. Two world-class commercial banks are examined discussing the development of competitiveness in the global financial services industry. Analytical models of Porter's five forces and SWOT are used in the industry analysis.
KEYWORDS: Financial services, Citigroup, Deutsche Bank, Union Bank of Switzerland, Porters five,
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