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C/B/2465. Strategic analysis and financial service marketing in ING Direct UK
- WORDS:
- 2350
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the multinational financial company ING Direct describing their background, and conducing PEST, SWOT and Porter’s Five Forces analysis to evaluate the impacts of the business environment on the marketing of the company’s financial services in the UK.
KEYWORDS: ING Direct UK, PEST, SWOT, Porter’s Five Forces,
Other Papers On: Strategic Analysis
Other Papers On: Financial Services
Other Papers On: ING Direct
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