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Financial Management

C/F/1228. Sources of Olympic Games financing

WORDS:
2150
DATE:
2011
PRICE:
29.99 GBP

The paper looks into the sources of finance for the Olympic Games addressing the promotion and advertising of the Games, explaining the merits of sponsoring the Olympic Games, exploring the potential of the Games’ audience across national markets, and conducting SWOT analysis of Olympic sponsorship by the energy drinks corporation. Recommendations are suggested to the energy drinks corporation on the basis of the analysis.

 

KEYWORDS: Olympic Games, financing, sponsorship, energy drinks corporation, SWOT,

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