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E-banking (Online Banking)
P/EI/59. CRM in E-banking: literature review and case study of UK based e-bank ‘Egg
- WORDS:
- 4500
- DATE:
- 2005
- PRICE:
- 49.99 GBP
The paper examines the issues of customer relationship in Internet banking conducting a case study of the UK based e-bank Egg. A review of literature on relationship marketing in banks is offered highlighting the reasons behind the preference of consumers for physical banks and arguing if it is possible to establish loyalty over the Internet. Eggs practices are analysed in light of the reported theories, recommendations are made to improve the banks CRM.
KEYWORDS: ei, crm, e-banking, literature, review, study, uk, based, e-bank, â, egg,
Other Papers On: Egg bank
Other Papers On: CRM and EC
Other Papers On: E-banking (Online Banking)
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Keywords Tag Cloud
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